More MoMA stuffWhat is a PrintBruckeMatthew Carter gets $10,000 for this. Worth every penny?
Great Mathew Carter link, Andrew. I really can't tell you if it was worth $10,000. It seems that they might be paying for the right to say that Mathew Carter changed their logo. I know it is not that simple. The process he used to refine the letters must have been a long one, and tricky. My 2 cents.
I like this story because it drives at the heart of the idea that often what we do isn't meant to be seen. You're right, too that MoMA + Matthew Carter = big bucks no matter how you slice it. If anyone should have a super-refined logo by THE U.S. type god, it's the MoMA
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