Tuesday, February 21, 2006

More MoMA stuff
What is a Print
Matthew Carter gets $10,000 for this. Worth every penny?


Peet said...

Great Mathew Carter link, Andrew. I really can't tell you if it was worth $10,000. It seems that they might be paying for the right to say that Mathew Carter changed their logo.

I know it is not that simple. The process he used to refine the letters must have been a long one, and tricky.

My 2 cents.

Anonymous said...

I like this story because it drives at the heart of the idea that often what we do isn't meant to be seen. You're right, too that MoMA + Matthew Carter = big bucks no matter how you slice it. If anyone should have a super-refined logo by THE U.S. type god, it's the MoMA