Wednesday, May 10, 2006

Michael Vanderbyl

When you have a moment, you should take a look at the following video clip. It introduces Michael Vanderbyl's philosophy about multidisciplinary work, and is a good introduction to his planned CVA visit, lecture, and exhibition next fall (save the dates! - October 19th and 20th).

Jack of All Trades vs. Master of One

In the video, Michael explains why it's almost always better to hire a designer skilled in multiple disciplines instead of a specialist. He examines the many advantages that result from working with someone who can deliver your message in a variety of ways, from industrial design to graphic design to exhibit design.

Michael, an internationally acclaimed educator and "renaissance designer," knows what he's talking about. Along with serving as Dean of Design at the California College of the Arts, he's also founder of Vanderbyl Design, which provides expertise in graphics, packaging, interiors, furniture, and textiles. And he served on the AIGA national board with me in the early 1990s.

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